how to choose a domain name. Best practice for choosing a domain name.

Choosing a Domain Name

If your business is already established and has a brand that is synonymous with the business it could be quite important to have a domain name that matches your business name.

Potential customers might directly type in your business name when looking for your business online, especially if you are more well known off line. For example www.yourbusinessname.co.uk is ideal.

Sometimes the domain name you want is already taken, in which case you will need to go for another name. You could opt to add hyphens to the name, for example www.your-business-name.co.uk . This isn't really ideal in terms of branding your website and having users easily find you but it is possible to do.

It is a good idea not to make your domain name too long, the shorter it is the easier it is to remember, you might also want to put the name on promotional offline material like your business cards so you want the name to be short enough to fit on.

If you are just starting your business, thinking about the domain name early on will help you. You may want to see if the name you are choosing for your business is available as a domain before you officially decide to call your business that name.

If your business is local it is often worth having the type of business and the main area you cover as the domain name. ie. electricianinmayfair.co.uk you will be surprised at how many extra clients you can pick up from that alone.